About BAIC

BAIC is one of the world’s largest automotive manufacturers, engineering vehicles for real-world conditions since 1958. From our beginnings in Beijing, China, we’ve grown into a global Fortune 500 company, driven by a commitment to pushing boundaries and collaborating with industry leaders.

The marque’s roots lie in off-road vehicles built to handle rugged terrain, remote routes, and demanding use. That foundation continues to inform how BAIC designs today, creating vehicles that feel stable, capable, and dependable, whether navigating city streets or leaving them behind altogether.

Today’s BAIC SUVs bring this thinking into a modern context. Proven off-road strength is paired with intuitive technology, considered interiors and everyday usability, resulting in vehicles that are comfortable to live with and confident in any conditions.

In New Zealand, BAIC arrives with a range shaped by this philosophy, made for our landscapes, lifestyles, and the way we like to drive.

Built for real conditions.

Made for New Zealand.