BAIC New Zealand
X55
B30

Become a BAIC Dealer in New Zealand

Build the Next Chapter of a Global Automotive Brand

BAIC is launching in New Zealand with a clear ambition: to become a trusted, long-term automotive brand built for Kiwi drivers and real-world conditions.

As a BAIC dealer, you will represent one of the world’s largest automotive manufacturers, backed by decades of engineering, advanced technology and a strong local distribution partner — giving you the opportunity to grow with a brand that is here to stay.

Why BAIC?

BAIC (Beijing Automotive Group) is a Fortune Global 500 automotive group, producing millions of vehicles every year and operating across passenger vehicles, electric mobility and off-road platforms worldwide.

BAIC is entering New Zealand with a focused SUV range, led by the B30 and X55, offering:

  • Contemporary design
  • Advanced technology
  • High perceived quality and comfort
  • Strong value, warranty and ownership support

The brand’s global engineering heritage is paired with a modern, future-focused product roadmap — ensuring BAIC continues to evolve and grow in the New Zealand market.

BAIC New Zealand is exclusively distributed by Armstrong’s Automotive Limited, providing nationwide infrastructure, parts, service, logistics and marketing support.

Man and woman in the bush with two BAIC B30 SUVs nearby fitted with roof top tents
Front view of a white BAIC X55 SUV parked at night with a dressed up man and woman standing at the driver and passenger doors

Dealer Benefits

As a BAIC dealer, you will receive:

  • A competitive, fast-growing SUV and mobility portfolio
  • National brand, PR and marketing support
  • Training, parts and service infrastructure from launch
  • A brand positioned as a credible, modern alternative in the market
  • Scalable growth opportunities as BAIC expands its model range and footprint

This is an opportunity to partner with a global manufacturer while benefiting from strong local operational support.

What We’re Looking For

We are seeking long-term dealer partners who want to grow with BAIC in New Zealand.

Ideal partners will demonstrate:

  • Commitment to the BAIC brand, values and growth strategy
  • Suitable sales, service and parts facilities
  • A customer-first mindset aligned with modern vehicle ownership
  • The capability to invest and grow as the brand expands

BAIC NZ will provide full training, systems and support.

Close up of the front headlight of a grey BAIC B30 SUV
Front three quarter view of a white BAIC X55 SUV parked on a rooftop carpark with the Auckland tower and city skyline in the background

How to Apply

Please provide the following information in your application and send it to “scott.kelsey@autodistributorsnz.com”. Our team will review your submission and get in touch with you shortly:

  • Company / dealership name
  • Point of contact (name and role)
  • Location(s) and existing facilities
  • Your vision for representing BAIC in your market area

Frequently Asked Questions

When will BAIC launch in New Zealand?
BAIC is launching in 2026, with initial dealerships in Auckland, Wellington and Christchurch, followed by a wider national rollout.

What support will dealers receive?
Dealers will receive full brand and marketing support, product training, parts and service infrastructure, and ongoing operational tools aligned with BAIC global standards and local NZ requirements.

Do I need experience with Chinese brands or EVs?
No. BAIC NZ provides comprehensive training and support across sales, service and product.

Are there sales targets or territory commitments?
Yes. Dealer agreements will define territory, performance expectations and investment requirements, which will be discussed during the application process.

What makes BAIC different?
BAIC combines global manufacturing scale, deep engineering heritage and future-focused product development with strong local distribution, creating a brand that offers both credibility and long-term growth.

Ready to Join BAIC?

We’re excited to partner with ambitious dealers to build BAIC into a major brand in New Zealand.

Apply now and be part of BAIC’s next chapter in Aotearoa.

 

BAIC New Zealand is distributed by Armstrong’s Automotive Limited. All applications are subject to approval under the BAIC dealer selection process. Product, brand and pricing information is indicative and subject to change.